DIGITAL MARKETING

Measuring the Environmental Impact of Digital Marketing Campaigns

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Understanding the Environmental Footprint The term ‘environmental footprint’ refers to the total impact an activity has on the environment, measured in terms of resource consumption and waste generation.   In the context of digital marketing, understanding this footprint is crucial, as online campaigns inherently rely on technology that utilizes energy resources and generates emissions. The … Read more

What Is the Role of SEO in Digital Marketing?

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In today’s digital-first world, businesses are navigating an increasingly competitive online landscape. As more consumers turn to the Internet for their purchasing decisions and information, digital marketing has become an indispensable strategy for businesses to engage with their target audience and expand their customer base.  Within the expansive field of digital marketing, Search Engine Optimization … Read more